Our story / INCISE

A place
to belong.
A future
to build.

That belief is at the heart of INCISE. The courage to imagine something better and the determination to create it.
Discover our story ↓
An interior from the INCISE website, with continuous mineral surfaces
Inside the world of INCISE

We believe the spaces we live in should reflect the lives we want to build. And the people who help create them should have the opportunity to build better lives of their own.

We believed there could be a better way. And we were bold enough to believe we could help create it.

01 / The beginning

Before there was a product, there was a possibility.

INCISE premises pictured on the existing Our Story page

Our story began with years of working on floors across Uganda. Cleaning them, restoring them, installing them, and learning what happens to a surface long after the work is finished.

We saw how much people invested in their spaces. We also saw the disappointment when the result fell short: a finish that did not last, workmanship that let the design down, or something beautiful that felt out of reach.

During the pandemic lockdown, clients were asking for microcement while disrupted supply chains made it difficult to find. We began exploring how to create it here, drawing on our experience and working with others who brought the knowledge we needed.

In those early days, photographs helped us show people what might be possible. Before we had an established range, we had conversations, an idea and customers willing to believe in it.

Their trust gave INCISE its beginning. It still gives our work its meaning.

The curiosity that carries us forward

Innovation became our way forward: asking questions, experimenting, learning from what did not work and bringing different skills together. That curiosity continues to shape what we create. Every improvement begins with the belief that we can take the work further.

Beleza customer space featured on the INCISE website
Beleza · From the INCISE project collection
02 / What your space means

You are building more than a room.

A home can hold years of saving, planning and imagining. A restaurant can be someone’s first business. A lodge can express a deep love for a place.

When you choose a finish, you are making a decision about how that space will feel and how you want people to feel in it.

We want to understand that before we talk about colour or texture. The quiet you want to come home to. The warmth you want guests to remember. The confidence of walking into a place and knowing it feels like you.

More than 1,200 customers have chosen INCISE. Behind that number are individual ambitions, personal decisions and people who have trusted us with something that matters to them.

1,200+ Customers served.
Individual ambitions.
03 / INCISE Academy

A skill can change what comes next.

700+

From the beginning, we understood that a beautiful material needed skilled hands. We also saw an opportunity to make that skill available to more people.

The INCISE Academy has now trained more than 700 people across Uganda and Kenya.

Through practical training and continued learning, we help applicators develop their craft, understand their materials and take pride in the details of their work. Our ambition is for that knowledge to open doors: to better work, stronger businesses and a profession people are proud to belong to.

For our customers, that investment supports better craftsmanship. For the people learning, it can become something they carry into every project that follows.

Ask about the Academy ↗
Close-up of decorative wall application from the INCISE website
Craft in practice · From the INCISE image collection
04 / The people behind the name

Built by people who believed.

INCISE began with people who brought different strengths to the same belief: deep knowledge of surfaces, a passion for the built environment, the discipline to turn an idea into an operation, and the conviction to carry a new name into a market that barely knew it.

Some of the people who gave us that early courage are no longer with us. Their belief remains part of what we build and how we choose to build it.

From the beginning, the ambition was to create something whose impact could be felt in other people’s lives. We measure that ambition in the confidence of our teams, the quality of what we make, the opportunities our craft opens and the spaces our customers are proud to inhabit.

Customers, technical collaborators, partners and a growing team have all helped turn that belief into a business. Its future belongs to the people who keep moving it forward.

Today, INCISE takes shape in everyday decisions. A team member who listens carefully. Someone who checks the details. An applicator who takes time to get an edge right. A colleague who shares what they know.

Our people give the name its meaning.

05 / What guides us

What we choose to stand for.

01Care that starts with listening.

We take the time to understand the person, the space and the feeling behind the brief.

02Pride in the work.

Beauty matters. So do preparation, consistency and the details that are easy to overlook.

03The courage to create.

We question what is possible, test new ideas and keep refining them. Our ambition grows through the work we are willing to do.

04Knowledge worth sharing.

We grow through collaboration, practical learning and helping others become better at their craft.

05Responsibility for what comes next.

We keep improving how we work, how we use materials and what we pass on to the next generation.

06 / The next chapter

Rooted here. Looking ahead.

INCISE began in Uganda and is growing across East Africa. Our roots give us a point of view; our ambition reaches across Africa and beyond.

We believe an African brand can help shape how the world thinks about beautiful spaces. Through original thinking, skilled hands and the discipline to keep improving, we want to create work that earns its place anywhere.

We want our growth to mean greater confidence in what can be created here. More skilled people. More opportunities to build a livelihood. And spaces that people are proud to call their own.

Wherever you are, if you see the possibility in a material, a space or a person, there is something here we share. We welcome the designers, craftspeople, partners and customers who want to explore what we could create together.

Our ambition is to build an institution that lasts beyond its founders, carrying the same care and standards into the hands of those who come next.

The story is still being written. By our team. By the people we train. And by everyone who chooses to make INCISE part of their space.

Your story meets ours

Tell us what you are imagining.

Bring your ideas, your questions and the feeling you want to create. We would love to hear your story.